In Conversation with Yulee Choi

Yulee Choi, CEO of SRP Entertainment, is making waves in the K-pop industry with her innovative approach to music and artist management. An interview with Numéro Netherlands highlights her journey from music lover to influential industry leader.

Founding SRP Entertainment

Yulee founded SRP Entertainment in 2013 after being inspired by her Thai music composition teacher. Her passion for music and dedication to her artists have been key drivers of the company's success. She emphasizes creating meaningful music with social responsibility at its core.

Managing Rocking Doll

Rocking Doll, a K-pop girl group managed by SRP Entertainment, has gained international attention. Yulee has been deeply involved in composing their songs and promoting the group, drawing on her experiences and struggles with the band members to create authentic and relatable music.

Balancing Roles

As both CEO and artist, Yulee finds balance through discipline and time management. Her latest single, "Back to the Unknown," reflects personal experiences and showcases her emotional depth as a singer-songwriter. This dual role enriches her understanding of the industry and her approach to artist management.

For the full interview, visit Numéro Netherlands.