Yulee Choi, also known as YULEE (유리), is a multifaceted talent in the Korean music industry. She is the founder and CEO of SRP Entertainment, managing the K-pop girl group Rocking Doll. With a passion for music that began in her childhood, Yulee has become a prominent figure in both the music and fashion worlds. Her appearances at international events like the Venice International Film Festival and New York Fashion Week have garnered significant attention. Yulee is also a talented singer-songwriter, with her latest single "Back to the Unknown" showcasing her emotional depth and versatility. Balancing her roles as CEO, artist, and mother, Yulee continues to innovate and inspire in the entertainment industry.