Rising solo artist and industry powerhouse Yulee Choi, also known as YULEE, has officially released her latest single “BF”—now available on all major streaming platforms. Accompanying the track is a vibrant lyric video, which premiered on her YouTube channel the same day, offering fans a fresh way to experience her lyrics and emotion.

“BF” continues Yulee’s streak of personal, story-driven songs, following the releases of “Please Save Me,” “East Sunrise,” and “Mixtapes & Mistakes” earlier this year. With shimmering pop production and a melody that lingers long after it ends, “BF” showcases a softer, more vulnerable side of the artist.

“BF is out on all streaming platforms along with the lyric video!! I can’t wait for you all to hear this one,” Yulee shared on Instagram.

The track dives into the complexities of love, friendship, and blurred lines between the two—reflecting Yulee’s introspective songwriting style that fans have grown to love. Whether it’s a late-night anthem or a quiet reflection, “BF” resonates with anyone who's ever questioned the meaning of a relationship.

The lyric video, already drawing attention for its sleek design and emotional pacing, serves as the perfect visual companion. It pairs Yulee’s lyrics with minimalist graphics and aesthetic backdrops, giving fans an immersive, sing-along-ready experience.

🎧 Listen to “BF” on all platforms
📺 Watch the official lyric video on YouTube

Known not only for her artistry but also her leadership as the founder and CEO of SRP Entertainment, Yulee continues to blur the lines between business executive and creative visionary. Her evolution as a solo artist is drawing global interest, as she breaks boundaries between K-pop roots and international pop appeal.

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“BF” is out now—a heartfelt addition to Yulee’s growing discography. More music coming soon!